Out and about helping YOU succeed

How many contacts do you have?

I don’t mean the phone list on your mobile I mean in your business. Do you even know how many you have and more importantly do you realise how valuable they are?

I am always amazed when I work with businesses that they are unaware of the value each of those contacts can bring to the business.

Firstly those contacts already know you whether they are customers or suppliers. They are also contacts which you have invested time and effort getting through all your sales efforts and activities.

Secondly what I find time and time again is that these contacts are not being used to promote or to grow the business. So many businesses still work with manual or hard copy paperwork and do not use the contact information in any way.

Your customer list is valuable;

• you can use that list to promote or inform your customers of your new products and services.
• you can just keep in touch with them to remind them of your services
• you can ask them for feedback to allow you to improve your services
• you can ask them for testimonials or referrals to others who may need your services
• you can thank them for their business

This is not an exhaustive list but just some of the ways you can interact with your contact base in a constructive way. How you communicate is up to you using email, direct mail, brochures or calls whatever you do its better than nothing at all.

There are many ways and services you can use and lots of people who can help if you are one of the people not using this valuable asset you have.

Let us know how you are using your contacts and if you are not why not?

Carol Buchan

Call Yorkshire Business Services on 01943-607851 and visit our website and learn more at www.yorkshirebusinessservices.com for more news of what is happening in your own Yorkshire business community.

# posted by Carol@YBS @ 12:43